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Find Your Fresh Voice #3: Your Audience Avatar

Who are you writing to and for?

It's said that writing to everyone is the same as writing to no one. This course delves deeply into discovering your audience and, having done that, honing in on one fictitious person who represents the average of that group: Your avatar. You'll create their profile, even give them a face and a name. And then you'll have that printed out and next to your computer, or where ever you write. You will use this visual cue to remind you through all decision-making about voice, content and future marketing decisions. But you'll go further, into doing actual market research with a handful of your avatars, so you are armed with data, as opposed to assumptions. All without hiring an expensive market research firm.

Now available to non-fiction writers everywhere, FreshVoice's exclusive Audience Avatar course will help you answer questions like:

* Who is my book for?
* How do I define my audience's interests?
* Who are their influencers, and how can I use that to help promote my book?
* What are their book browsing and buying behaviors?
* What are their social media "hangouts"?
* Are they interested in my book?
* What price will they pay?

Key Deliverables:

  • Education in regards to target marketing and understanding your audience
  • A keen understanding and awareness of your community of interest, including an Audience Avatar Profile
  • Market research using Fresh Voice Audience Avatar© tools (including online survey tool)
  • Opportunities for direct contact and relationship-building with potential customers/clients/audience
  • Detailed Audience Avatar market research Analysis Report & recommendations
  • Access to coach Suzanne during office hours as needed

FreshVoice courses are not theoretical, or general information. They are actionable, hands-on activities that will help you write the best book possible.

It's meant to be an exciting and worthwhile journey, with concrete deliverables, exclusive videos and diagnostic tools that will keep you motivated, creatively challenged and on track to achieve your goals.


Your Instructor


Suzanne Paschall
Suzanne Paschall

Suzanne is an experienced coach, author and publisher. She has a masters in adult education from the University of Calgary, and a bachelor in Journalism & Mass Communication from Kansas State University. She has written two non-fiction books to date, Through the Rear View Mirror: The ASL Paving Story; and Birth of a Boom: Lives & Legacies of Saskatchewan Entrepreneurs.

She founded Indie Ink Publishing in 2010 as a creative content services company and boutique non-fiction publisher. Though small, having produced fewer than 20 titles, Indie proved its passion for producing high quality books from authors with fresh voices. In the process, Indie won several international book awards for its titles, and has produced a Canadian best-seller. In 2016, FreshVoice purchased the assets of Indie Ink, as Suzanne moved from Canada to the Seattle area, where she now provides author coaching, online training and publishing services for her clients.

A Renaissance girl, Suzanne's 35-year career has included writing of nearly every kind, including two original albums of swing/jazz/pop music. She has won numerous writing and production awards from national and international organizations like CASE, PubWest, The Kansas Bar Association, The Great American Song Contest, the Song of the Year competition, and others.

She is founder of The Pink Notebook Project, a blog and research project that will culminate in a book and supporting online training in the next several years. She is also an active blogger for FreshVoice, Huffington Post, BookBaby and other blogs.

During her professional career, Suzanne worked in advertising and public relations in New York City, and was PR Director for two research-intensive Canadian universities over a period of 15 years.


After completing all 5 modules of Find Your Fresh Voice you will be ready to move forward with your manuscript. Don't forget during your journey to stop now and then and have a WOW moment... I know from experience that writing a book is as much about discovering yourself as it is putting words on paper. Enjoy the trip!

Best wishes,
Coach Suzanne

Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
I would never want you to be unhappy! If you are unsatisfied with your purchase, contact me in the first 30 days and I will give you a full refund.

Get started now!