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Find Your Fresh Voice #2: Your Author & Book Brand

Determine your brand characteristics, look at the competition, and define your brand

Now that you have your purpose identified, and have honed in on the best idea for your first book, you're ready to find your voice. The author and book voice should be one and the same, and they will come from a deep place of values and beliefs, and how you want to present your content to the world.

Now available to non-fiction writers everywhere, FreshVoice's exclusive Author & Book Brand course will help you answer questions like:

* What are my brand characteristics?
* Why do I care about open communication & vulnerability?
* How do I define my (and my book's) brand in order to make decisions about tone of voice, and ultimately all design decisions about the look and feel of my book?
* Who are my peers & emulates? And, what's an emulate?? :) And why do I need to know them?
* How do I write my title and make my draft outline? And why do I do that now instead of later?

Key Deliverables:

  • Learning about the three components of branding
  • Learning about personal, content and book branding
  • Definition of your key brand characteristics
  • Identification of comparable peers and emulates within your brand landscape
  • Crafting of your working title & draft book outline
  • Access to coach Suzanne during office hours as needed

FreshVoice courses are not theoretical, or general information. They are actionable, hands-on activities that will help you write the best book possible.

This is meant to be an exciting and worthwhile journey, with concrete deliverables, exclusive videos and diagnostic tools that will keep you motivated, creatively challenged and on track to achieve your goals.


Your Instructor


Suzanne Paschall
Suzanne Paschall

Suzanne is an experienced coach, author and publisher. She has a masters in adult education from the University of Calgary, and a bachelor in Journalism & Mass Communication from Kansas State University. She has written two non-fiction books to date, Through the Rear View Mirror: The ASL Paving Story; and Birth of a Boom: Lives & Legacies of Saskatchewan Entrepreneurs.

She founded Indie Ink Publishing in 2010 as a creative content services company and boutique non-fiction publisher. Though small, having produced fewer than 20 titles, Indie proved its passion for producing high quality books from authors with fresh voices. In the process, Indie won several international book awards for its titles, and has produced a Canadian best-seller. In 2016, FreshVoice purchased the assets of Indie Ink, as Suzanne moved from Canada to the Seattle area, where she now provides author coaching, online training and publishing services for her clients.

Along the way, Suzanne became one of the first publishers in Canada to experiment with crowdfunding for books and authors, and now serves the National Crowdfunding Association of Canada (NCFA) as an Ambassador. She blogs about crowdfunding, and delivers webinars and workshops in addition to her Crowdfunding for Authors & Publishers courses here on Teachable.

A Renaissance girl, Suzanne's 35-year career has included writing of nearly every kind, including two original albums of swing/jazz/pop music. She has won numerous writing and production awards from national and international organizations like CASE, PubWest, The Kansas Bar Association, The Great American Song Contest, the Song of the Year competition, and others.

She is founder of The Pink Notebook Project, a blog and research project that will culminate in a book and supporting online training in the next several years. She is also an active blogger for FreshVoice, Huffington Post, BookBaby and other blogs.

During her professional career, Suzanne worked in advertising and public relations in New York City, and was PR Director for two research-intensive Canadian universities over a period of 15 years.


After completing all the modules of Find Your Fresh Voice you will be ready to move forward with your manuscript. Don't forget during your journey to stop now and then and have a WOW moment... I know from experience that writing a book is as much about discovering yourself as it is putting words on paper. Enjoy the trip!

Best wishes,
Coach Suzanne

Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
I would never want you to be unhappy! If you are unsatisfied with your purchase, contact me in the first 30 days and I will give you a full refund.

Get started now!