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Find Your Fresh Voice #6: Social Media for Authors

How to build a smart, efficient, engaging strategy

We all know what an energy-sucker social media time can be, and if you're working on building a community, it can be complicated, frustrating and time-consuming. Unfortunately, it's also a necessity for authors--whether you're self-publishing, hybrid publishing or looking for a traditional publisher. Your presence and connection to social community is almost more important than the quality and content of your book...almost. :)

In this course, you'll discover some simple strategies and tools focused on maximizing your engagement and minimizing wasted time. We'll look at tools and strategies from the CEO of Goodreads, the world's largest reader community, as well as numerous other ideas that will lead you to selecting your most efficient use of your social media time.

Now available to non-fiction writers everywhere, FreshVoice's exclusive Social Media for Authors discovery course will help you answer questions like:

* How can I ensure my social media efforts are actually leading to interest in and sales of my book?
* What tools are ideal for my objectives?
* How can I use social media engagement to help write a better book?
* Where do I find my community of interest?
* How can I design a social media strategy that seamlessly ties in with my book and blog?

Key Deliverables:

  • Access to the Goodreads strategy for launching and marketing a book in their community and exercises to determine which (if any) of their tools are useful for your book and brand
  • A snapshot of your online presence in its current state
  • A comparison against peers & emulates within your subject matter expertise
  • Exercises to determine your ideal online presence development strategy across multiple platforms
  • Access to coach Suzanne during office hours as needed


FreshVoice courses are
not theoretical, or general information. They are actionable, hands-on activities that will help you write the best book possible.

It's meant to be an exciting and worthwhile journey, with concrete deliverables, exclusive videos and diagnostic tools that will keep you motivated, creatively challenged and on track to achieve your goals.


Your Instructor


Suzanne Paschall
Suzanne Paschall

Suzanne is an experienced coach, author and publisher. She has a masters in adult education from the University of Calgary, and a bachelor in Journalism & Mass Communication from Kansas State University. She has written two non-fiction books to date, Through the Rear View Mirror: The ASL Paving Story; and Birth of a Boom: Lives & Legacies of Saskatchewan Entrepreneurs.

She founded Indie Ink Publishing in 2010 as a creative content services company and boutique non-fiction publisher. Though small, having produced fewer than 20 titles, Indie proved its passion for producing high quality books from authors with fresh voices. In the process, Indie won several international book awards for its titles, and has produced a Canadian best-seller. In 2016, FreshVoice purchased the assets of Indie Ink, as Suzanne moved from Canada to the Seattle area, where she now provides author coaching, online training and publishing services for her clients.

Along the way, Suzanne became one of the first publishers in Canada to experiment with crowdfunding for books and authors, and now serves the National Crowdfunding Association of Canada (NCFA) as an Ambassador. She blogs about crowdfunding, and delivers webinars and workshops in addition to her Crowdfunding for Authors & Publishers courses here on Teachable.

A Renaissance girl, Suzanne's 35-year career has included writing of nearly every kind, including two original albums of swing/jazz/pop music. She has won numerous writing and production awards from national and international organizations like CASE, PubWest, The Kansas Bar Association, The Great American Song Contest, the Song of the Year competition, and others.

She is founder of The Pink Notebook Project, a blog and research project that will culminate in a book and supporting online training in the next several years. She is also an active blogger for FreshVoice, Huffington Post, BookBaby and other blogs.

During her professional career, Suzanne worked in advertising and public relations in New York City, and was PR Director for two research-intensive Canadian universities over a period of 15 years.


Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!