Crowdfunding for Authors & Publishers

6 Steps to Build & Execute A Successful Campaign for Authors

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Crowdfunding is an invaluable tool for the budding author and a potential integral part of an indie publisher's business mode. But if you're only using it to just for build short term funds to support your project financing needs, you're missing out on a YOUJJJJH (and I mean YOUJJJJH!) part of what crowdfunding can do for you.

In this course you'll learn how to develop, but then actually create (if you're ready) your:

  • Plan that works
  • Goal(s)
  • Campaign budget & perks
  • Unique story (Yes, it means making video!)
  • All-important core (and I ain't talkin' abs here)
  • Launch (and why you should even have one!)
  • Campaign for a lot more than funds (market research, buzz-building, new product/service development, user beta feedback, brand-building, and even content sourcing!)
  • Manage and wrap up your campaign
  • Consider future campaigns

If you come to the course with a campaign idea, this course will allow you to actually build your campaign, and acquire tools to help you execute it, including the exclusive FreshVoice Rewards Matrix Planner, an extensive and active spreadsheet that models all your ideas and helps you price perks, plan your expenses and set your target goal(s). (And bonus, the Planner and all other planning tools are yours to keep for future campaigns!)

Crowdfunding for Authors & Publishers is chock-full of actionable materials, videos, templates and worksheets, and will guide you through developing your first crowdfunding campaign.


Suzanne Paschall is an author, editor, blogger and non-fiction author coach. She consults on creative crowdfunding, and writes about it in The ABCs of Crowdfunding blog series on the FreshVoice blog.

Suzanne has been working in the creative crowdfunding arena for seven years, during which time she's helped authors create and run successful campaigns through her company FreshVoice; has become an educator on crowdfunding and its benefits, and is an Ambassador for the National Crowdfunding Association of Canada (NCFA).

She is driven to imprint on potential campaigners two main ideas: (1) A little knowledge/planning does go a long way and (2) that crowdfunding isn't just for money anymore.

Your Instructor

Suzanne Paschall
Suzanne Paschall

Suzanne is an experienced coach, facilitator, author and publisher. She holds s Masters Degree in Adult Education (with a specialty in online learning) from the University of Calgary, and a bachelor in Journalism & Mass Communications from Kansas State University. She has written two non-fiction books to date, Through the Rear View Mirror: The ASL Paving Story; and Birth of a Boom: Lives & Legacies of Saskatchewan Entrepreneurs. She is currently working on her first novel.

Suzanne founded Indie Ink Publishing in 2010 as a creative content services company and boutique non-fiction publisher. Though small, having produced fewer than 20 titles, Indie proved its passion for producing high quality books from authors with fresh voices. In the process, Indie won several international book awards for its titles, and has produced a Canadian best-seller. In 2016, FreshVoice purchased the assets of Indie Ink, as Suzanne moved from Canada to the Seattle area, where she now provides author coaching, online training and publishing services for her clients.

Along the way, Suzanne became one of the first publishers in Canada to experiment with crowdfunding for books and authors, and now serves the National Crowdfunding Association of Canada (NCFA) as an Ambassador. She blogs about crowdfunding, and delivers webinars and workshops in addition to her Crowdfunding for Authors & Publishers courses here in the FreshVoice Academy.

A Renaissance girl, Suzanne's 35-year career has included writing of nearly every kind, including two original albums of swing/jazz/pop music. She has won numerous writing and production awards from national and international organizations like CASE, PubWest, The Kansas Bar Association, The Great American Song Contest, the Song of the Year competition, and others.

She is founder of The Pink Notebook Project, a blog and research project that will culminate in a book and supporting online training in the next several years. She is also an active blogger for FreshVoice, Huffington Post, BookBaby and other blogs.

During her professional career, Suzanne worked in advertising and public relations in New York City, and was PR Director for two research-intensive Canadian universities over a period of 15 years.

Class Curriculum

  Module 3: Telling & Selling Your Unique Story
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  Module 4: Engaging Your Core - And I Don't Mean Abs
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  Module 5: Houston...We Have Lift-Off! Your Launch...
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Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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