On the Hot Seat

Everything you need to prepare for, and give, great interviews to the media

You never know when you might need the skills to handle a media interview. You might need to raise funds for your child's soccer team and want to reach out to local media for help. You might be starting a new business and need to help establish your brand and promote your products and services. You might support a cause and are asked to serve as the media liaison. Or you might be in a job that requires you to respond to media inquiries now and then, or regularly.

Whoever you are, and whenever it happens, you'll feel a lot cooler knowing you have some basic knowledge and skills to help get you through any interview situation.

In this course, you'll learn...

  • who the media are and what they want
  • how to handle a call from a reporter
  • how to prepare for an interview
  • how to conduct the interview
  • how to build a positive relationship with journalists

Quizzes throughout the course will help ensure you're clear on content as you go through the modules. And, you'll do an actual videotaped online interview at the end of the course, allowing you to practice your new knowledge and skills in a safe environment. This '"final exam" will be reviewed and thoroughly critiqued. Of course, you will also have the video and critique with recommendations to keep for future review and feedback.

Suzanne has been interviewed in various professional positions hundreds of times, and is also an experienced interviewer herself as a former journalist and current book author. In her various executive public relations positions she was responsible for working closely with local, national and international media to find the right people in large institutions to interview; to coordinate interviews, prep interviewees and develop materials and strategies for the media. She originally developed On the Hot Seat media training 25 years ago to help faculty, staff, alumni and students be better prepared to do high-quality media interviews. Those workshops were extended beyond the university to include hundreds of other people from all walks of life--from business leaders and professionals to charities and government. Continually refined with feedback from participants, this workshop has become a staple in the Indie Academy that consistently gets two-thumbs-up reviews.

Today, On the Hot Seat has been updated and morphed into an online course Be Cool on the Hot Seat to allow more people to access it for a much lower cost than the face-to-face course.


Your Coach


Suzanne Paschall
Suzanne Paschall

Suzanne is an experienced coach, facilitator, author, blogger and publisher. She holds a Masters Degree in Adult Education (with a specialty in online learning) from the University of Calgary, and a bachelor in Journalism & Mass Communications from Kansas State University. She has written two non-fiction books to date, Through the Rear View Mirror: The ASL Paving Story; and Birth of a Boom: Lives & Legacies of Saskatchewan Entrepreneurs. She is currently working on her third non-fiction book and her first novel.

Suzanne founded Indie Ink Publishing in 2010 as a creative content services company and boutique non-fiction publisher. Though small, having produced fewer than 20 titles, Indie proved its passion for producing high quality books from authors with fresh voices. In the process, Indie won several international book awards for its titles, and produced a Canadian best-seller. In 2016, FreshVoice purchased the assets of Indie Ink, as Suzanne moved from Canada to the Seattle area, where she now provides author coaching, online training and publishing services for her clients.

Along the way, Suzanne became one of the first publishers in Canada to experiment with crowdfunding for books and authors, and now serves the National Crowdfunding Association of Canada (NCFA) as an Ambassador. She blogs about crowdfunding, and delivers webinars and workshops in addition to her Crowdfunding for Authors & Publishers courses here in the FreshVoice Academy.

A Renaissance girl, Suzanne's 35-year career has included writing of nearly every kind, including two original albums of swing/jazz/pop music. She has won numerous writing and production awards from national and international organizations like CASE, PubWest, The Kansas Bar Association, The Great American Song Contest, the Song of the Year competition, and others.

She is founder of The Pink Notebook Project, a blog and research project that will culminate in a book and supporting online training in the next several years. She blogs for FreshVoice and has written for Huffington Post, BookBaby and other blogs about numerous subjects central to a writer's journey and book publishing.

During her professional career, Suzanne worked in advertising and public relations in New York City, was PR Director for two research-intensive Canadian universities over a period of 15 years, and ran her own communications consulting firm, Paschall Arts, for 10 years.


Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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