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Find Your Fresh Voice #7: Researching Your Market

Determining how to reach your audience, what they want to know and what is your book's competition

Now that you've developed your brand concept and identified your intended audience avatar, it's time to do a bit more digging. In this course, you'll do your own basic market research that will clarify your understanding of your book's market, providing you invaluable data as well as providing necessary content for your book proposal--your book's business plan, if you will.

You need this proposal whether or not your intention is to approach an agent or publisher with your book. You need it for your own planning, especially if you're self-publishing!

You'll first test your assumed Avatar from Course #3 with some real people to hone your understanding of who they are, what are their communications habits and where you will find them. You want to know what they're reading, and what they might think of your book.

Next, you'll do some basic competitive brand/title analysis that will provide you with rich data to help your decision-making on pricing, cover design, format, book description and marketing strategy.

And the bonus is that when you're finished, you'll have solid copy-and-paste market data for your book proposal.

And don't worry, if you need support, you will have access to coach Suzanne during office hours as needed.

Let's do some digging!


Your Instructor


Suzanne Paschall
Suzanne Paschall

Suzanne is an experienced coach, facilitator, author and publisher. She holds s Masters Degree in Adult Education (with a specialty in online learning) from the University of Calgary, and a bachelor in Journalism & Mass Communications from Kansas State University. She has written two non-fiction books to date, Through the Rear View Mirror: The ASL Paving Story; and Birth of a Boom: Lives & Legacies of Saskatchewan Entrepreneurs. She is currently working on her first novel.

Suzanne founded Indie Ink Publishing in 2010 as a creative content services company and boutique non-fiction publisher. Though small, having produced fewer than 20 titles, Indie proved its passion for producing high quality books from authors with fresh voices. In the process, Indie won several international book awards for its titles, and has produced a Canadian best-seller. In 2016, FreshVoice purchased the assets of Indie Ink, as Suzanne moved from Canada to the Seattle area, where she now provides author coaching, online training and publishing services for her clients.

Along the way, Suzanne became one of the first publishers in Canada to experiment with crowdfunding for books and authors, and now serves the National Crowdfunding Association of Canada (NCFA) as an Ambassador. She blogs about crowdfunding, and delivers webinars and workshops in addition to her Crowdfunding for Authors & Publishers courses here in the FreshVoice Academy.

A Renaissance girl, Suzanne's 35-year career has included writing of nearly every kind, including two original albums of swing/jazz/pop music. She has won numerous writing and production awards from national and international organizations like CASE, PubWest, The Kansas Bar Association, The Great American Song Contest, the Song of the Year competition, and others.

She is founder of The Pink Notebook Project, a blog and research project that will culminate in a book and supporting online training in the next several years. She is also an active blogger for FreshVoice, Huffington Post, BookBaby and other blogs.

During her professional career, Suzanne worked in advertising and public relations in New York City, and was PR Director for two research-intensive Canadian universities over a period of 15 years.


Class Curriculum


  Lesson 1: Audience Avatar Validation Research
Available in days
days after you enroll

Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

This course is not open for enrollment.